Australia, Canada, UK, USA to diversify incoming student profile

Diversification in incoming student profile is a major priority in Australia, Canada, UK and USA. As per Australia’s International Marketing Strategy 2021–2030

Australia and USA were more reliant on China than UK

Canada was more heavily reliant on India than the other three destinations

Share of enrolments from their top 5 student markets was heavier in Australia and Canada

UK hosted a much wider set of nationalities than the US, Canada, and Australia. This can be attributed to its proximity to countries in Europe

These four destinations have remain invested in their top student markets of China and India, but are taking measures to develop other emerging markets. Students have become increasingly interested in affordability, immigration opportunities, and career outcomes. One of Canada’s most powerful competitive advantages of generous post-study work rights and immigration opportunities is now under some pressure. Because UK has reinstated post-study work rights, USA is extending OPT allowances for STEM students, and Australia is becoming more generous with work rights in an attempt to recover enrolment that declined in the past 2 years because of border closures.